Bud Light Lime Cran-Brrr-Rita

Today’s Mistake: Bud Light Lime Cran-Brrr-Rita. The third and final ‘Rita.cranbrrrrita

8% alcohol by volume

25 ounce can

Price: $3.50

ABQ: 57.14

Add this to the gigantic list of alcholic beverages that need not exist. Cran-Brrr-Rita is the elusive winter variant of the Bud Light Lime Margarita cans, and for some reason, it’s a whole ounce bigger than its year-round brothers. It’s also a bit more expensive, which is probably a combination of the slightly larger size and the fact that it’s only around for a limited time. So, you know, go buy it or something before it disappears. They also decided to get all cute with the name, which is fine I suppose, but I can’t understand why they went with cranberries. Are cranberries a winter fruit? I should learn a bit more this stuff. My guess is they scrapped their initial run of “Egg-Nog-Ritas” and “Mulled-Wine-Ritas” because of their astounding toxicity and room-clearing stench. But what about a “Hard-Cider-Rita?” That might not be totally disgusting! I’m in your heads, InBev executives. I can see your thoughts.

Color

Dark, purplish red. Perfectly suitable. It sort of looks like that river of slime from Ghostbusters 2.

Taste

It has the least noticeable “beer” taste of the three, which is impressive, as you’d have absolutely no idea there was Bud Light Lime in any of them unless you were told. As such, it tastes more like a straight up alcopop item from Mike’s or Four Loko and less like something made with Bud Light Lime. It’s pretty miserable, but I like cranberry, so the artificial flavors here are tolerable.

Mouthfeel

Just looking at this can is giving me a cavity. It’s dense stuff, loaded with sugar, and you can feel it in your mouth. Interestingly enough, there’s less carbonation than the other two.

Packaging

Well, no big surprise here. It looks like the others. I’ll give them a small bit of credit for the cheesy-cute name.

Price

Expensive indeed! Like I said above, totally expected. It’s not an awful price, but the ABQ is the lowest of the three. That extra $1.50 matters!

Final Verdict

I think it might be my favorite of the three. Honestly, I’ve completely forgotten about the last two, so we’ll just go with what’s HOT. Apparently I gave the strawberry variant a 3. Well screw it, cranberry only gets 2 out of a possible 5.